Subway extends PremiAir Racing sponsorship

Subway will continue its title sponsorship of the #76 PremiAir Racing entry for a further two events.

Garry Jacobson will run in the green, yellow and white livery of Subway at the Beaurepaires Melbourne Supercars 400 and the Perth SuperNight, with an extension of the initial deal that covered the first two events in Sydney and Tasmania.

“We at Subway have thoroughly enjoyed immersing ourselves deep within the racing world,” says Subway head of marketing, Rodica Titeica.

“What a thrill it is to watch the Supercars have it out on the track, and be privy to the meticulous teamwork that goes on behind the scenes of this great sport; truly astounding.

“There is a huge fan base of Supercar racing amongst our Subway guests, and we are a brand that always has and always will, strive to give our guests exactly what they want, not just in our subs, salads and wraps, but also with the external businesses and brands we work with.”

Jacobson sits in 25th in the championship standings, after failing to start Race 4 in Tasmania.

“I feel very honoured to have a company that has the same values as myself, continuing to support the team,” says Jacobson.

“Prior to Subway coming onboard, it was my go-to meal numerous times a week, as I’m always on the go and know I can rely on eating healthy no matter where I am when I order Subway. So to have them extend this partnership with us is fantastic.

“I’ve thoroughly enjoyed meeting the Subway team and learning about the company. We’ve had a lot of fun so far capturing entertaining content and I’m looking forward to expanding on this over the coming weeks.

“The grand prix is going to be a huge event; we haven’t raced at Albert Park for two years now. I’m pumped for the round as the atmosphere is going be awesome.

“The Subway livery looks fantastic so I’m looking forward to getting it out around the Melbourne circuit. We’ve got four races, so fingers crossed the team has a successful weekend and we can do Subway proud, on and off track.”