Howard appointed Supercars CEO

Supercars’ long-serving chief operating officer Shane Howard will replace Sean Seamer as the head of the organisation.

Howard has spent nearly 20 years ingrained within Supercars management, having first worked with the organisation at the 1997 Bathurst 1000. In 2001, Howard was handpicked by founder Tony Cochrane to head up Supercars Events. He was also a founding member of the Supercars’ Commission, originally chaired by Mark Skaife in 2011.

He currently oversees Supercars’ event management and motorsport operations and is the organisation’s key liaison with various government organisations.

Howard will take over from Seamer as CEO from February 1, 2022, prior to the opening round of the Repco Supercars Championship which begins in Newcastle on March 4 to 6.

“This is an amazing opportunity and I’m very proud to be moving into the chief executive role at an organisation I have been a part of for more than 20 years,” said Howard.


“Over that time, I have worked with some of the most incredible minds in sport and entertainment who have helped us grow the organisation to where it is today – one of Australia’s most popular sports.



“The fans have always been at the heart of what we do. Our goal is to move forward and continue to innovate and expand our events as well as our footprint in media and the digital landscape.



“I share the passion of our staff, teams, sponsors and key stakeholders who want to see the sport continue to grow.



“I am excited about our future under the new ownership group and have full confidence in our management team that is experienced in delivering world-class events for one of the top touring car categories in the world.”

Supercars’ chairman Barclay Nettlefold added: “As an incredibly talented businessman, Shane brings many great qualities and experience to the leadership role within the organisation.

“He is well credentialed and enjoys support from a wide cross section of business and community leaders as the right person for the role. Just as importantly, he has a deep understanding of the sport, the teams, our key stakeholders and fans.

“With Gen3 hitting the track in 2023 and international borders beginning to reopen, he has a clear strategic vision for the future of Supercars which the new ownership group fully supports.



“He is an outstanding leader with a proven track record in guiding Supercars’ operations.



“He is genuinely passionate about Supercars and we are very pleased to appoint him into the chief executive role.”